Fabian M. Lenz
Digital Experience Leadership
With over 20 years of experience in UX, CX and product leadership, I specialize in shaping digital experiences that are human-centered and business-effective - empowering teams and fostering a strong culture of design-led innovation.
My experience
20
years
Digital Design
17
years
Product Management
15
years
User Experience
My working manifesto
Outcome and impact over output
I measure success by the difference a product makes for people – not by how much stories were implemented.
Solving real problems over shipping features
I aim to create products that address real needs – not just features that look good or fill a backlog.
Collaboration and professionalism over ego and silos
I thrive in environments where cross-functional collaboration, quality, and shared ownership matter more than individual agendas.
Continuous learning over fixed expertise
With over 20 years of experience, I stay curious and open – because good design is never finished.
Clarity and empathy over assumptions and opinions
I design with empathy, evidence, and real user understanding – not based on guesswork or personal preferences.
Talk - World Usability Day 2023
UX und Agile - Ja? Nein? Vielleicht?
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I believe the best experiences are born from a mix of empathy, creativity and clarity.
I use that blend to create products that move people – and move the business forward.
My work experience
04/2022 - present
User Experience Lead
HUK-Coburg
- Leading the UX/UI chapter (22 people) of the Digital Services department.
- Responsible for User Experience and User Interface Design for various digital platforms of the brands HUK-COBURG, HUK24 and VRK.
- Building and maintaining the multi brand design system “Shield”
- Managing and developing a team of highly skilled UX and UI professionals with different backgrounds and specializations.
- Creating a holistic and group-wide UX strategy that truly puts the customer at the center of all measures and initiatives.
- Development and implementation of relevant UX metrics to continuously measure all actions and optimizations.
- Continuous development and increase of the UX maturity level of the organization.
05/2021 - 03/2022
Head of Digital Products
asambeauty
- Building the digital product team consisting of product owners, CX & UX professionals, web analysts, conversion optimizers and SEO specialists.
- Optimizing the use of Scrum, the collaboration within the team and the general processes.
- Introducing the human-centered product development and design process.
- Design and implementation of new products as well as ongoing optimization of existing products based on user insights, data analysis and further research activities.
- Developing product strategies as well as corresponding product roadmaps and planning and tracking the implementation.
03/2018 - 04/2021
Head of User Experience
Hoffmann Group
- Taking over the general responsibility for User Experience within the company.
- Coordinating all UX related activities, managing stakeholders and service providers.
- Defining requirements, developing concepts and supervising the implementation of cross-platfor products.
- Challenging the current state - always having optimum solutions in mind.
- Introducing UX methods and processes for the development of different digital products.
- Consulting, leading and inspiring colleagues.
- Implementing a company-wide design component library.
- Hands-on designing the User Experience of various applications and digital services.
06/2015 - 02/2018
User Experience Manager
MediaMarktSaturn
- Conception of new features and functions based on the atomic design approach.
- Development of the pattern library.
- Ongoing optimization of processes and collaboration between the UX designers of all customer domains.
- Planning a mobile test lab and conducting different user tests.
- Leading the UX team.
- Developing product strategies, concepts, wireframes, prototypes and designs for responsive web applications, Smart TV apps and native applications on Android and iOS.
09/2011 - 05/2015
CEO
lenzwiefrühling
Customer and user centricity begins in the mind. But it must not stay there! If it is not consistently implemented within the product development process, it simply remains a good idea.
Certificates & Training
Certified Professional for User Experience - Foundation Level (CPUX-F)
Certified Professional for User Experience - Essentials in UX and HCD Management (CPUX-M)
Certified Usability Engineer
WAI0.1x: Introduction to Web Accessibility Certificate
Professional Scrum Product Owner™ I (PSPO I)
Professional Scrum™ with User Experience I (PSU I)
Professional Agile Leadership™ I (PAL I)
Certified Scrum Master
Many companies do not yet use the experiences that customers and users have with their products and services as a real sales argument or unique selling point!
Companies need to develop a deep understanding of their customers and users, actively promote a culture of openness and continuous improvement and ensure that decisions are data-driven and made with a long-term perspective.
Contact
Phone: 0151 168 873 04
E-Mail: mail@lenzian.digital
Fabian M. Lenz
Christoph-von-Schmid-Str. 14
86444 Affing
Be human-centered today, so you don't have to rework tomorrow.
© 2026 - Fabian M. Lenz
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