Outcome and impact over output

I measure success by the difference a product makes for people – not by how much stories were implemented.


Solving real problems over shipping features


I aim to create products that address real needs – not just features that look good or fill a backlog.


Collaboration and professionalism over ego and silos


I thrive in environments where cross-functional collaboration, quality, and shared ownership matter more than individual agendas.
 

Continuous learning over fixed expertise


With over 20 years of experience, I stay curious and open – because good design is never finished.


Clarity and empathy over assumptions and opinions

I design with empathy, evidence, and real user understanding – not based on guesswork or personal preferences.